What we do
Consulting built for how business actually works.
Every engagement starts with your situation — not a templated playbook. We go deep on the areas that move the needle.
We work where it matters most.
Before the Memo was built on 25+ years of experience inside the insurance distribution world. That means we don't just advise — we've lived the decisions you're facing. Our services are designed to solve real operational and strategic problems, not generate reports that sit on a shelf.
CRM Setup & Design
A CRM that reflects how you actually operate.
Most CRM implementations fail because they're built around the software's defaults, not the business. We design and configure CRM systems from the ground up — mapping your workflows, your team structure, and your sales process into a system that people actually use.
- Workflow and pipeline design
- Custom field mapping and data architecture
- Team onboarding and adoption training
- Ongoing optimization and support
Data Integration & Training
Your data should work as hard as you do.
Disconnected systems and siloed data are silent killers of operational efficiency. We handle the full integration picture — from data uploads and field mapping to system-to-system connections — and make sure your team knows how to use what's been built.
- Data migration and cleanup
- System-to-system integration
- Reporting and dashboard setup
- Staff training and documentation
Lead Generation
Real leads, built for the insurance vertical.
Generic marketing doesn't work in this industry. We build direct mail and digital lead generation programs specifically designed for insurance distribution — targeting the right prospects with the right message at the right time.
- Direct mail campaign strategy and execution
- Digital marketing for insurance audiences
- Lead scoring and qualification frameworks
- Campaign performance tracking
IMO/FMO Expansion Strategy
Navigate the P&C to Life & Health transition with confidence.
Expanding from P&C into Life and Health is one of the most complex moves an agency can make. We've done it — and we can guide yours. From market analysis to carrier selection to operational readiness, we help you move into new lines without losing ground in your core business.
- Market opportunity and readiness assessment
- Carrier selection and appointment strategy
- Operational and compliance planning
- Revenue modeling and growth projections
Aggregator Alternatives
There's more than one path to market.
Traditional aggregators aren't the only option — and for many agencies, they're not the best one. We help you evaluate the full landscape of alternatives, negotiate better terms, and structure arrangements that serve your long-term goals rather than someone else's.
- Aggregator landscape analysis
- Contract review and negotiation support
- Alternative structure evaluation
- Transition planning and execution
Carrier Relations & Liaison
Advocate, translator, and trusted intermediary.
Carrier relationships are the backbone of distribution — and they require constant attention. We help you build, manage, and repair those relationships, acting as a liaison when it matters most and making sure your position is understood and respected.
- Carrier relationship assessment
- Contract and compensation review
- Dispute resolution and advocacy
- New carrier appointment support
Not sure where to start?
Most engagements begin with a single conversation. Tell us what's keeping you up at night — we'll tell you honestly whether we can help.